The market demand for graphic designers is increasing steadily, though the number of graphic designers looking for jobs has skyrocketed. Something about the merger of art and science draws a lot of people into the field of graphic design, and while opportunities abound it can be difficult to get ahead of the competitions. One way to earn a competitive edge is through attending school for graphic design. These schools exist to teach you what you need to know to succeed in your field, from the fundamentals of poster printing to advanced techniques of video game animation. Learn about
Layout
Even though many aspects of art are intuitive, there are rules to learn that can help you out. Your design school will teach you the basics of layout including the use of lines, colors and contrast to create an effective and attractive design. The primary goal of graphic design is to communicate visually, so it's important that you understand how to make your images speak to the audience.
Technology
Even if you plan on designing for print (as opposed to digital) media, you need to know how to use a computer. Specifically, you need to know how to use the same computer programs that other graphic designers use. You'll have a hard time getting hired if you aren't familiar with the programs they have. Your school will give you access to all of the programs you need as well as to teachers who know how to use them.
Branding
Whether you plan on freelancing or working for a firm, a lot of your jobs will involve designing advertisements or branding. This requires a specific approach to your work, one that it helps to be taught. There are a number of rules for designing ads, from color combinations that work in logos to the best placement of text. Not to mention understanding how to tie a client's brand identity into your design.
Pre-Press
A great design is only as good as the final product. In addition to knowing how to create images on a screen, you need to learn how to transfer those images to a file that can be sent to a printing press. It's also important to know about the problems that can arise at this stage and how to fix them.
Designing in the Real World
Some of the most beneficial things you'll learn in school for graphic design are in the area of professional development. A good graphic design school will teach you about common industry practices to prepare you to enter the job market. You will also be introduced to professional within the industry and given opportunities to intern and work within the field while you study, thanks to the connections of your instructors and the school.
Design Samples
Finally, you'll end your schooling with a portfolio of work taken from your assignments. A strong portfolio is critical when it comes to getting your first job, and will cause you to stand out as a candidate. Designers who did not go to school may find it difficult to break into the industry without a ready portfolio. A good school of design will help you put together a professional portfolio.
Enrolling in a school of animation and design is a great way to get an edge on your competition. Your degree will help you with everything from designing print flyers to postcard printing. Don't miss the opportunity to launch your future as a graphic designer.
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